An introduction to the Reach Campaign using motion graphics to highlight the staggering statistics and finishing with live action footage to illustrate the human element of connecting with someone that is struggling.
Framing 2021 as "The Year to REACH." After a trying 2020, mental health was in a fragile state underscoring the need to reach out to loved ones who need help.
Ending our campaign with a sizzle reel to feature key moments in the campaign before transforming it into its next phase of messaging.
Role: Art Direction